This is where you configure leads generated by expenses such as Google Ads. After you’ve added some products, select the product to generate leads for from this expense, how much each lead costs, and what stage of the funnel those leads start at. For example, you could have some marketing campaigns that drive people to visit the website, so Stage 1 leads. Or you could have a campaign targeted at getting people to sign up for trials, so Stage 2 leads. We’ll show you what the revenue generated by that expense based on your conversion funnel percentages.
You’ll be able to view all the leads generated by various expenses on the growth screen.